Rihanna Launches Savage X Fenty Game Day Collection Just in Time for Super Bowl Halftime Show

It’s practically game day!

Rihanna is preparing for her huge Super Bowl Halftime Show the most ideal way she knows how: by delivering another Savage X Fenty assortment for the big day.

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The Savage X Fenty Game Day assortment is accessible to shop now — yet it’s selling out quick. The assortment incorporates everything from Rihanna-fied pullovers to hoodies and beanies. There’s even a shameless shirt that peruses, “Rihanna show hindered by a football match-up, unusual yet whatever.” within the shirt is a photograph of Rihanna herself in a football head protector.

The brand prodded the new assortment on Instagram throughout the end of the week, kidding along these lines about there being some football match-up occurring, likewise stating, “A @badgalriri show during a football match-up? Say less.” The restricted release 17-piece assortment comes five weeks in front of Rihanna’s Super Bowl Halftime Show — and the genuine game between two at this point dubious groups. Costs range from $32.95-$112.95 for non-celebrity individuals ($24.95 and up for celebrity individuals) and sizes incorporate XXS to 4X.

Rihanna, 34, demonstrated a portion of the bits of the energetic collab for the mission, including a two-tone shirt that is totally sold out. The “Umbrella” vocalist unobtrusively declared she’d perform at the Super Bowl with a September Instagram post. In the basic photograph, she’s holding a football, and the subtitle was only a period.

“We are excited to invite Rihanna to the Apple Music Super Bowl Halftime Show stage,” Seth Dudowsky, NFL Head of Music, said in a September proclamation, per The Hollywood Correspondent. “Rihanna is a once-in-a-age craftsman who has been a social power all through her profession.


We anticipate teaming up with Rihanna, Roc Country and Apple Music to bring fans another noteworthy Halftime Show execution.” The declaration brought hypothesis that maybe Rihanna would at last carry out another collection, which she hasn’t done in seven years. The latter was her fan-adored eighth studio collection, Hostile to, which additionally brought forth hits like “Kiss It Better,” “Required Me” and “Love on the Mind.” In the years since, Rihanna has turned into the most youthful independent extremely rich person lady in the nation, because of her proceeded with victories with her Fenty Magnificence beauty care products line and her Savage X Fenty underwear line, and saw the introduction of her most memorable kid with A$AP Rough in 2022.

Her Savage X Fenty brand additionally appeared its fourth runway show — Savage X Fenty: Vol. 4 before the end of last year.

Rihanna opened the show directing The life-giving force of earth, with her regular hair becoming the overwhelming focus.

Featuring any semblance of Sheryl Lee Ralph, Cara Delevingne, Johnny Depp and Winston Duke, the show was “unsavory” in the most ideal way, as Rihanna would like to think.

“I love seeing new bodies, new outlines, new characters, new characters, new energies,” she told Individuals of the show.

“I simply appreciate seeing individuals commend their body, celebrate what their identity is — and they incidentally turn out to be wearing Savage. That is energizing.”

“This one takes the cake. This will be the show to beat. It is on a scale dissimilar to anything we’ve at any point finished. It’s enormous.”