What is the “Dupe” trend on TikTok? Challenge sends the internet into a frenzy

The new ‘trick’ pattern on TikTok highlights recordings of clients mocking a wonder item, extra, or a garment that has a brand name like that of a famous one. It sees people ridiculing brands that look like the names of other notable marks.

In less complex words, this pattern is about netizens ridiculing a duplicate of a famous marked thing.


This term is generally normal among deal seekers. For example, one could have gone over numerous TikTokers making recordings about visiting a secondhand shop and purchasing garments from Gucci, Balenciaga, or Louis Vuitton. The catch, in any case, is that the items are not generally really made by these brands. They’re phony or low-valued duplicates.

The hashtag ‘#dupe’ has turned into a web sensation on the web and has amassed over 2.3 billion perspectives. It is presumably an abbreviated rendition of the word ‘copy’.

In the majority of the recordings on the web, clients go to Walmart, Target, or their nearby supermarket, show things from less popular or neighborhood brands, and call them ‘hoodwinks’ (articulated ‘doop’ in the recordings) of famous brands. Clients for the most part attempt to ridicule the copy thing to infer that the imitation doesn’t verge on looking like the first.

Not satisfactory began this pattern or when it started, however the vast majority of these recordings began flooding TikTok around January 2023.

While the pattern has turned into a web sensation on TikTok, individuals who are not totally familiar with it are fairly befuddled by the hashtag. Other people who found out about it communicated their dissatisfaction with the viral pattern.

One individual, @highkeyoli considered it the “most unfunny TikTok pattern.”

Aside from the Walmart form of the ‘hoodwink’ pattern, some TikTokers have adopted an alternate strategy to it. They share specific items they see as on the web, which are reproductions of different things from top of the line brands.

For instance, TikToker @daus_mendoza shared a video on December 18, 2022, where they examined a lip oil from Dior. They said they tracked down a copy of the item on Amazon. The client then showed the two things and drew likenesses between their bundling. Indeed, even the name on the copy was like Dior’s design.

@daus_mendoza Is this even legal ? #dupe #diorlipoil #lipgloss #beautyhacks ♬ original sound – Daus Mendoza

Be that as it may, the main contrast they referenced was a cut ‘D’ on top of the top, which the first Dior thing has, yet the reproduction doesn’t.

In another video, client @rubyretallack shared their number one hoodwink item, which was a couple of shoes from New Equilibrium. In spite of the fact that it was clearly a phony one, the shoes fit the client well and they appeared to be happy with it.

It appears, these changed ‘trick’ patterns arose on TikTok way before its most recent adaptation, what began becoming a web sensation in January 2023. The more established pattern traces all the way back to 2021-2022.